The Ultimate Guide to Buying Bikinis & Beachwear in the USA

When summer rolls around, one thing is always in demand: bikinis and beachwear. Whether it’s for a pool party, a beach vacation, or just lounging under the sun, shoppers across the U.S. are constantly searching for trendy bikinis, sexy swimsuits, and affordable beachwear.

For resellers and online boutique owners, this presents a massive opportunity. If you know where to buy bikini sets wholesale or at discounted rates, you can tap into one of the fastest-growing markets in fashion.

In this guide, we’ll cover the hottest bikini trends for 2025, where to buy wholesale beachwear, and how to spot quality suppliers—plus answer the most frequently asked questions about bikinis in the U.S. market.

Why Bikinis Are Always in Demand

Unlike seasonal fashion trends, swimwear is evergreen. From spring break to summer vacations, from backyard pool parties to cruise trips, there’s a steady demand for stylish and affordable bikinis.

Key reasons bikinis stay profitable:

  • Year-round market in warm states like Florida, California, Texas, and Hawaii.
  • Vacation buyers stock up before traveling.
  • Resale-friendly products (small, lightweight, easy to ship).
  • Trendy designs (high waisted bikinis, Brazilian bikinis, cut-out swimsuits) keep buyers coming back.

Popular Bikini Styles for 2025

Staying on top of trends is essential for resellers. Here are the top bikini styles buyers are searching for in the U.S.:

  • High Waisted Bikinis – Flattering and retro-inspired.
  • Brazilian Bikinis – Minimal coverage, maximum confidence.
  • Thong Bikinis – Sexy and bold, popular with younger audiences.
  • Bandeau Tops – Strapless options for a chic look.
  • One Piece Swimsuits with Cut-Outs – Stylish alternatives to bikinis.
  • Micro Bikinis – Trending in the “Instagram influencer” niche.
  • Plus Size Swimwear – Growing demand for inclusive sizing.
  • Maternity Swimsuits – An overlooked niche with high profitability.

Where to Buy Bikinis in Bulk (Wholesale USA)

If you’re a reseller or boutique owner, buying wholesale is the smartest way to secure inventory. Here’s how:

1. Wholesale Clothing Suppliers

Reliable wholesalers provide bikini sets in bulk at discounted rates. Buying direct from trusted suppliers ensures authenticity and better profit margins.

👉 Example: Thrift Clothing Wholesale offers bulk swimwear and beachwear designed for U.S. resellers.

2. Online Wholesale Platforms

Websites like FashionGo, Alibaba, and Faire connect resellers with global suppliers. While pricing can be competitive, shipping times and authenticity must be verified.

3. Local Distributors

Searching for wholesale bikinis USA or swimwear distributors USA may help you find nearby suppliers. Local sourcing often reduces shipping costs and speeds up delivery.

4. Brand Clearance Sales

Sometimes large brands like Victoria’s Secret, Cupshe, or Aerie sell overstock or clearance lots that resellers can purchase at discounted rates.

How to Spot Quality Swimwear Suppliers

Not all suppliers are equal. Here’s what to check before buying:

  • ✅ Business legitimacy – Registered and verified supplier.
  • ✅ Product variety – From string bikinis to plus size swimwear.
  • ✅ Reviews & testimonials – Positive feedback from other buyers.
  • ✅ Sample orders – Try before committing to pallets.
  • 🚩 Red flags – Prices that seem too good to be true, no clear return policy.

Beachwear Accessories to Boost Sales

Don’t stop at bikinis. Offering beachwear accessories increases your store’s average order value. Popular add-ons include:

  • Beach cover ups
  • Sarong wraps
  • Sun hats
  • Beach bags
  • Sunglasses
  • Flip flops

By bundling bikinis with accessories, you can create ready-to-wear beach outfits that attract more buyers.

FAQs About Bikinis & Beachwear

Q1: Where can I buy cheap bikinis online in the USA?
Shoppers can find bikinis for sale online from retailers like Shein, Cupshe, and wholesale suppliers such as Thrift Clothing Wholesale.

Q2: What are the most popular bikini styles in the USA right now?
High waisted bikinis, Brazilian bikinis, and one piece swimsuits with cut-outs are among the hottest sellers in 2025.

Q3: Can I buy wholesale bikinis in the USA?
Yes. Many suppliers offer wholesale bikinis USA, allowing resellers to purchase bulk lots at discounted rates.

Q4: Are plus size bikinis popular?
Absolutely. Plus size swimwear is one of the fastest-growing niches in the U.S. market, with strong demand year-round.

Q5: What brands are most searched for in swimwear?
Top brands include Victoria’s Secret, Aerie, Cupshe, Shein, Zaful, and Calvin Klein swimwear.

Q6: Is it profitable to resell bikinis?
Yes. Because bikinis are lightweight and always in demand, resellers often see margins of 40–70% depending on supplier costs and selling platform.

Q7: Can I find bikinis for bulk resale on Amazon?
While some sellers list bikini sets on Amazon, wholesale pricing is typically better through dedicated distributors or liquidation suppliers.

Q8: How do I choose the right supplier for resale?
Look for wholesalers with transparent policies, sample orders, and consistent reviews. Stick with suppliers who can provide bikini clothing pallets or verified stock.

Final Thoughts

Whether you’re a buyer searching for your next trendy bikini set or a reseller looking for bikinis in bulk, the U.S. market is booming with opportunity. By sourcing through reliable wholesale suppliers, keeping up with bikini trends, and offering beachwear accessories, you can grow your business and tap into the endless demand for swimwear.

👉 Ready to start? Explore Thrift Clothing Wholesale for bikini clothing pallets, beachwear, and wholesale swimwear designed to help resellers succeed in the U.S. market.